Ironclad Plumbing & Heating
“Burst pipe at 2am? We're already on the way.”
A heavy, high-contrast site for a 24/7 plumbing and heating firm — built to win the emergency call the moment a tap won't stop running.
Burst pipe? We're on the way.
Emergency plumbing is won in the first two minutes. Ironclad was losing late-night call-outs to national lead-buyers and faceless directories. They wanted a site that screamed "real local engineers, answering now" — capturing the emergency the moment it happens, quoting boiler swaps instantly, and taking the call-out deposit before the van leaves the yard.
- 12-page marketing site — emergency call-out, boilers, bathrooms, central heating, gas safety, service areas, reviews, about.
- Emergency call-out capture + instant SMS dispatch to the on-call engineer, day or night.
- Online booking + Stripe (GBP) — call-out deposits, fixed-price boiler-swap checkout, or a CRM-sent pay-link.
- 4 free tools — instant quote estimator, boiler-size calculator, emergency call-out triage, running-cost comparison.
- Job photos + before/after gallery pulled straight from the engineers' phones.
- 12-module admin CRM — leads pipeline, jobs, quotes, invoicing, messaging, automations, reviews, photos, reports, chatbot inbox.
- Review automation — text-to-review after every completed job, Google + Trustpilot (email + SMS).
- Hyperlocal + AI-search pages — emergency plumber in every town we cover, structured to rank on Google and be cited by ChatGPT.
Loud, sturdy and impossible to ignore: jet-black canvas, a slab of safety-amber, hammered uppercase condensed headlines with a hard drop-shadow. Reads like a tool-truck livery — built for the panic-Google at midnight. Full light + dark.
Type: Anton · Inter
- Instant quote estimator
- Boiler-size calculator
- Emergency call-out triage
- Running-cost comparison
Next.js 16 · Neon Postgres + Drizzle · Clerk auth · Stripe (GBP) · Resend + Twilio · OpenRouter AI · deployed on Vercel. Emergency SMS dispatch, card data never touches the site, explicit authorization on every action.
Win the 2am emergency, dispatch the on-call engineer by SMS in seconds, quote the boiler swap on the spot, and bank the call-out deposit before the van pulls out.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.